Vision

We are not just a fashion brand. Our mission is to empower and inspire women through fashion and life learning, and to transform women into their most confident selves.

We envision a world where the roles and values that society defines for women have been replaced with us owning our own choices, believing in ourselves, and having the confidence to live the lives we want to live. 

Story behind our Vision

The reason I created this brand was not just because I was passionate about timeless and classy fashion.

Over the past decade, diversity and inclusion, in particular gender diversity, have been at the top of my agenda. I came across hundreds of talented women who had big dreams but sadly lacked the confidence that they needed to achieve what they wanted. They didn’t believe in themselves, while some decided not to pursue their dreams just because of some outdated social norms and beliefs. Some might want to climb the corporate ladder but feel they are not good enough, while some might want to get that job but were told by society that they should be a stay-at-home wife or mother. And at some point in my life, I was one of them until a few people came up in my life who inspired me to change how I see myself and my beliefs. I wanted to find ways to share what I have discovered along my journey with all women who are full of dreams and are all talented, that they can do it and that they have a choice to choose what they want to do in life.

In this unequal world that we are in, I believe we first need to help ourselves to change our mindset about what we/women can do, remove our own glass ceiling in our minds, and be role models to other women and to the next generation, in order to truly make a difference in other women’s lives and to achieve a better gender balance in the future.

I hope this brand will become a platform to inspire and empower all of you, transform you into your most confident self, and become successful in all aspects of your life.

With Love,

Tiffany